Project of contribution to IDEMIA Public Security France

The resonance of metal cards

Metal cards are catching the attention of consumers in different markets and with different social life styles.

We see various expressions of the premiumization wave in different industries, and in banking, the “premium product” is cards made out of metal. The results of an exclusive survey on metal cards reveals:

  • Which customer segments are the most interested in metal cards
  • How metal cards can change consumers’ habits
  • What consumers perceive as the most appealing in metal cards

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